February Issues & Info

Welcome Aboard!

Brad Danzak

Brad Danzak

Please join the CVB staff in welcoming new members to the board of directors in 2012.

Brian Fogle, president of Community Foundation of the Ozarks and chair-elect of the Springfield Area Chamber of Commerce is new to the board. He replaces John Wilson who is the outgoing chamber chair.

David Roling, Springfield branch manager of Emery Sapp & Sons, was appointed by Wilson to replace Megan Chambers, owner of Staxx, as a chamber representative.

David Roling

David Roling

Brad Danzak, director of operations at Rolling Oaks Hospitality, is the 2012 president of the Springfield Hotel Lodging Association. He replaces outgoing president Missy Handyside, general manager of the Ramada Oasis Hotel & Convention Center.

Reappointed to the board were Randy Blackwood, executive director of Athletic & Entertainment Facilities at Missouri State University; Kevin Mackey of Mackey Restaurant Consulting; and Timothy O’Reilly with O’Reilly Hospitality Management and the Law Firm of O’Reilly & Jensen, LLC.

Brian Fogle

Brian Fogle

Board members continuing to serve are: Jim Anderson, president of the Springfield Area Chamber of Commerce; Mickey Black, store manager at Bass Pro Shops Outdoor World; Melissa Dallas, department head of the Hospitality & Restaurant Administration department at MSU; Erik Fjeseth, mall manager at Battlefield Mall; Matt Gifford, vice president/general manager of the Springfield Cardinals; Sally Hargis, vice president of corporate strategy at Ozarks Coca-Cola/Dr Pepper Bottling Co.; Darren Harralson, professor in the Hospitality & Restaurant Administration department at MSU; Collin Quigley, assistant city manager for City of Springfield; and Scott Tarwater, chief development officer for O’Reilly Hospitality Management.

New Advertisers & Marketing Partners

More than 3 million overnight visitors come to Springfield annually and the number of day trip visitors is even greater. More than 800,000 people fly in and out of Springfield-Branson National Airport annually.

One way to tap into that pool of potential customers is through CVB marketing opportunities targeting visitors. For information about advertising opportunities or the Marketing Partnership Program for businesses outside Springfield, call 417-881-5300 and ask for Partner Development Manager Jane Rips. Information also is available on our website.

We welcome those that recently made the decision to utilize CVB marketing opportunities to promote their businesses to tourists and meeting and event planners.

The CVB in Action

  • Members of the CVB staff attended the annual Salute to Missouri Legislators in January in Jefferson City. While in the state’s capitol, staff met with several local legislators to discuss tourism and its value to the local economy.
  • CVB sales director Dana Maugans will represent Springfield at the Missouri Natural Resources Conference in February at Lake of the Ozarks.

CVB Logo

Board Action in January

The CVB Board of Directors in January:

  • Heard and approved a report from the Springfield Regional Arts Council.
  • Appointed board member Melissa Dallas to serve on the Expo Center Advisory Board.
  • Approved the contract between the Springfield-Branson National Airport and CVB for the bureau to serve as the advertising concessionaire at the airport.
  • Heard a report on the Springfield Hotel Lodging Association and CVB Tax Redistribution Committee recommendations for use of the half-cent lodging tax recently released by Wonders of Wildlife.
  • Heard a report on the Convention Attraction Task Force.
  • Announced committee appointments for 2012.

February Meetings

  • Attractions Council, Feb.8 , 11:30 a.m., CVB offices
  • Springfield Hotel Lodging Association, 11:30 a.m. Feb. 15, Howard Johnson Hotel & Conference Center.
  • CVB Board of Directors, 8 a.m. Feb. 16, CVB offices
  • Sports Commission Board of Directors, 11:30 a.m. Feb. 22, Springfield Area Chamber of Commerce

Groups Booked Recently by the CVB:

  • Missouri Center for Career Education, July 2012, 565 room nights
  • Military Police Vietnam Sentry Dog Reunion, October 2013, 150 room nights

Welcome Groups with Your Marquee!

  • Bass Pro Shops Outdoor World Spring Fishing Classic, Feb. 1-March 31, 200,000 attendees
  • Sports Car Club of America, Feb. 3-15, 200 attendees
  • American Taekwondo Association, Feb. 25, 3,600 attendees
  • Missouri Winter Games, March 2-4, 1,300 attendees
  • Missouri Canoe and Floaters Association, March 5-8, 100 attendees
  • National Christian Homeschool Championships, March 18-25, 10,000 attendees
  • Association of Electric Cooperatives, March 20-23, 150 attendees
  • International Order of Job’s Daughters, March 31-April 1, 200 attendees
  • Missouri National Guard Association, April 20-22, 500 attendees
  • Lake Country Soccer 2012 Ozarks Coca-Cola/Dr Pepper Cup, April 20-22, 2,500 attendees
  • Missouri Association of Realtors, April 25-26, 300 attendees
  • Wally Byam Caravan Club Regions 8 Rally, April 25, 150 attendees
  • Springfield Environmental Summit, April 26, 10 attendees

Springfield Travel Statistics

Dec. 2011 YTD 2011 YTD 2010
Information Centers Visits 1,948 33,418 44,302
Tourist Inquiries 747 59,503 77,362
Website Unique Visitors 37,657 548,632 *See Below
Total Contacts 40,352 548,632 *See Below
Airline Passengers 58,597 731,395 796,251

*The CVB is using a new analytics program to track website traffic. Because of differences in how the new program works compared to the old program, statistical comparisons with previous years are not possible.

Springfield Hotel Statistics

Nov. 2011 YTD 2011 YTD 2010
Room Supply 180,660 2,029,971 2,030,281
Room Demand 84,429 1,083,847 1,033,578
Percent of Occupancy 46.7% 53.4% 50.9%
Average Daily Rate $67.14 $68.14 $66.01
Revenue Per Available Room $31.38 $36.38 $33.61
Room Sales $5,668,613 $73,850,711 $68,231,297
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