News You Can Use

From leadership to punctuation and trade shows to holiday parties, below are a variety of recent articles with “News You Can Use” gathered from a variety of sources.

New Report Teaches Exhibitors How to Approach Prospects at Trade Shows

The Center for Exhibition Industry Research (CEIR) has published a new report that teaches exhibitors how to meet prospects at trade shows. Read more…

How to Plan a Holiday Party That Boosts Morale

Traditionally, holiday parties are a major affair, marked by formal attire and an open bar at a ritzy off-site venue. That’s what employees expect, right? Not necessarily. According to Entrepreneur.com contributor Margaret Littman, you can achieve the same boost to employee morale at a fraction of the cost by having your holiday party at the office. Read more…

Enter the song and dance manager: Using music to make meetings better

RESEARCH: Music is a business and management tool. It’s used in advertising campaigns to improve brand recognition and ‘recall’. It’s played in factories and operating theatres —to increase staff morale, relieve the boredom of repetitive and ‘routine’ tasks and reduce errors. And it’s often a big feature of corporate events and rallies. (Witness Steve Ballmer’s famous ‘monkey boy dance’ to Gloria Estefan’s ‘Get on Your Feet’ at Microsoft’s 2001 sales conference.) Read more…

How Do You Fix an Email Marketing Mistake?

Email marketing produces a super-heroic ROI of about $40 for every $1 spent. However, email marketers are only human. Even with extreme attention to detail, email marketing mistakes and goofs will reach your subscribers’ inboxes. Given that email has no ‘un-send’ button, what do you do? Read more…

Heading off hyphenation headaches

Hyphenation rules can be exceedingly complicated, complex, and crazy making. (For example, does “crazy making” need a hyphen?) Read more…

The Race for Long-Term Customer Loyalty

Identifying, rewarding, and retaining your best customers is one of the hardest challenges for any restaurant. It’s both a marathon and a sprint, and with loyal customers spending 67 percent more than new ones, it’s a race you can’t afford to lose. The right loyalty program can help get more customers across the finish line. Read more…

Make yourself a “to become” list

Leaders need to constantly develop themselves as human beings. There is so much external change for them to adapt to that the need to be intentional about personal development is essential. The best leaders I know are staying current and agile through change by developing themselves. Read more…

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Tracy Kimberlin is the President & CEO of the Springfield, Missouri, Convention & Visitors Bureau

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  1. By duvporn on October 24, 2017 at 4:54 am

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