Author Archives: Laura Whisler

Planning Underway for One Jet Jaunts Campaign

During National Travel & Tourism Week, the Convention & Visitors Bureau announced it is developing a marketing campaign targeting the cities to which Springfield-Branson National Airport has non-stop flights. The campaign, in partnership with Springfield-Branson National Airport, will include public relations activities, social media posts and limited advertising. The CVB, working with its agency MMGY […]
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2016 Ad Campaign Underway

As National Travel & Tourism Week begins, the the Convention & Visitors Bureau announced its 2016 advertising campaign designed to encourage leisure travel to Springfield is underway. The campaign began in April with television and radio spots, digital advertising featuring the bureau’s new “True Talk” videos native content marketing and select magazine placements. The “True […]
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MDT Offers Free Marketing Webinars

The Missouri Division of Tourism encourages you to join more than 200 of your industry colleagues who have attended free eLearning University online marketing webinars presented by some of the leading experts in tourism marketing. Click here to register and obtain a username and password, then go to eLearningu.com and choose your first marketing course […]
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Marketing Workshop Set for April 19 in Columbia

The Missouri Travel Council is hosting an educational workshop set for 9:45 a.m.-3:30 p.m. April 19 at the Stoney Creek Hotel & Conference Center in Columbia. The theme of the workshop is marketing and promotion with the following topics planned: Are you Maximizing the Resources of the Missouri Division of Tourism? If Not, Why Not? […]
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Plan Now for National Travel & Tourism Week May 1-7

Mark your calendar for National Tourism Week May 1-7. Travel Rally Day is May 3 when organizations nationwide host local events that engage policymakers and business leaders and encourage media coverage of the power of travel. The Convention & Visitors Bureau has plans in the works and encourages local tourism-related businesses to participate, too. Resources, […]
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Printing Underway for 2016 Visitors Guide

The 2016 Springfield Visitors Guide and the Passport to Family Fun coupon books published annually by the CVB are at the printer and the completed products will be available later this month. If you missed placing a listing or advertisement in the printed materials, other opportunities to reach visitors are still available, including the CVB […]
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Production of 2016 Visitors Guide Underway

The marketing department at the Convention & Visitors Bureau is working fast and furious on the 2016 Visitors Guide, a publication mailed to thousands of visitors, distributed at group events and placed in a variety of locations where visitors can pick them up. The guide is just one way the CVB encourages travel to Springfield […]
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Register Now for Tourism Research Conference

Register by Monday to receive a discount on signing up for the CenStates Travel & Tourism Research Association Annual Conference set to take place Sept. 15-17 at the Branson Convention Center, 200 S. Sycamore St., in Branson. Sessions and speakers include: Using Print for Travel Promotions and ROI Analysis Lodging Low-Down Online Visitor Tracking What’s […]
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Businesses Utilize CVB to Reach Visitors

When it comes to getting customers to shop at his business, Mike Cook relies on the Convention & Visitors Bureau to make sure people attending conventions and other group events in the city know Mike’s Unique Collectable and Antique Flea Market exists. He has a listing in the Visitors Guide published annually by the CVB […]
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CVB Launches 2015 Advertising Campaign Using New Communications Strategy

The Convention & Visitors Bureau is in high gear promoting the city during National Travel & Tourism Week May 2-10 and beyond. Those promotions include the CVB’s 2015 advertising campaign targeting leisure travelers. The TV spots began airing in January on “The Bass Pros” show on “The Outdoor Channel” and in April in Missouri, Arkansas, […]
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