Category Archives: Marketing

Posts regarding the marketing operations of the CVB.

Are You Ready for 2018?

Advertising sales and production of the 2018 Visitors Guide are underway. For information about advertising in the guide and other CVB marketing opportunities, contact Jane Rips at 417-881-5300, ext. 104, or jrips@springfieldmo.org. Businesses that recently partnered with the CVB to reach out to visitors include Getaway Golf, Amazing Acrobats of Shanghai, ATSI Hotel Coupon Guide, […]
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Posted in Marketing. Comments closed

CVB Helps You Market to Visitors

It’s not too early to place an ad in the 2018 Visitors Guide! Sales are underway for the annual publication along with the CVB’s website, displays at the Route 66 Springfield Information Center and at the airport. Please join us in welcoming our new advertisers, Friends Karaoke Pub and Honda of the Ozarks. For information […]
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Posted in Marketing. Comments closed

CVB Celebrates National Travel & Tourism Week

National Travel & Tourism Week is May 7-13 and the Convention & Visitors Bureau is celebrating by giving away The Ultimate Springfield Staycation. The drawing is an effort by the CVB to increase awareness of the importance of the travel industry to the local economy and showcase some of the city’s tourism amenities, including two […]
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Also posted in Events. Comments closed

Plan Now for Marketing in 2018

Advertising sales have begun for the 2018 Visitors Guide, a publication distributed to people requesting information about the city, at trade show and events, and other locations. Advertising opportunities also are available on the CVB’s website and Expo Center, airport and visitor information center displays. The bureau’s Marketing Partnership Program also is available for businesses […]
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Also posted in Attractions. Comments closed

Insert Created to Fix Error in 2017 Missouri Vacation Planner

Several Springfield hotel listings were inadvertently omitted from the 2017 Missouri Vacation Planner. The Missouri Division of Tourism and Madden Media created this insert that was sent to all organizations that have supplies of vacation planners and are asking them to insert it into the publication. Planners that are in the MDT warehouse will be inserted […]
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Posted in Marketing. Comments closed

2017 Visitors Guide Expected to Arrive Soon

The 2017 Visitors Guide is at the printer and the Convention & Visitors Bureau is eagerly waiting for its delivery expected around Dec. 21. The guide was printed in a magazine-style format, a new approach that will provide stories about Springfield, high-quality images, listings, ads and coupons. The CVB distributes visitor guides in packets mailed […]
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Posted in Marketing. Comments closed

Marketing & Media Effectiveness Study Available

The Convention & Visitors Bureau recently completed a Marketing & Media Effectiveness Study by H2R Market Research that is available at SpringfieldMO.org/media. The purpose of the study was to measure the impact the CVB’s marketing campaign had upon visitation and spending, and to calculate a marketing ROI. Some highlights from the study showed that the […]
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Also posted in Statistics. Comments closed

TripAdvisor Rankings Added to CVB Website

A small TripAdvisor review widget will be added to all partner listings on SpringfieldMO.org. The review widget shows the overall TripAdvisor ranking for the business with a link to the partner’s TripAdvisor profile page. A sample of the widget is shown here:  The Convention & Visitors Bureau has received several requests from partners and visitors […]
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Also posted in Educational Opportunities. Comments closed

Travel Council Offers Five Packages in Second Chance Auction

The Missouri Travel Council Second Chance Auction will take place from 8 a.m. Dec. 5 through 5 p.m. Dec. 9, and some fantastic deals are offered. To bid, simply indicate the item you are bidding on along with the amount of your bid to MissouriTravelCouncil@gmail.com. If you’re outbid, you’ll receive an email alerting you to […]
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Also posted in Industry News. Comments closed

Market to Visitors via CVB Programs

The Convention & Visitors Bureau offers a variety of ways for businesses to reach out to Springfield visitors, including website listings, displays at the airport and expo center and a printed visitor guide. The 2017 Visitors Guide, in fact, is at the printer and should be available in January for distribution. It’s not too early […]
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Posted in Marketing. Comments closed

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