Tracking for the 2010 leisure campaign and planning for the 2011 leisure campaign was a major focus of the marketing department during the second quarter of FY 2010-11. The 2010 campaign directed visitors to www.VacationSpringfield.com to request a Passport to Family Fun. Nearly 23,000 people visited the website to request the coupon books. In addition,
The Springfield Convention & Visitors Bureau is in the process of completely redesigning its website at www.SpringfieldMO.org. We would like your input on what you like and don’t like on the current site so we can make effective improvements to the site going forward. The survey is very short and should take less than 10 minutes to complete. Please be
The CVB’s Marketing Department conducts a variety of marketing programs throughout the year including advertising, operating the bureau’s website and social media, public relations, graphic design, publications, etc. Details about the activities of the Marketing Department during the first quarter of FY 2010-11 are outlined here.
The Springfield Convention & Visitors Bureau received a Silver 2010 W³ Award for its mobile application from the International Academy of the Visual Arts. The W³ Awards honor outstanding websites, web marketing, web video and mobile apps. The organization received more than 3,000 entries. The CVB’s mobile application is designed to guide visitors through the
The CVB has entered into a partnership with MMG Worldwide, Kansas City, MO, to develop a new interactive website for marketing to leisure visitors, convention/sports attendees and to provide information to local residents and the media. The site is scheduled to launch March 2011, to support the 2011 leisure advertising campaign that will begin at
Melissa Divincen is the new partner development manager for the Springfield, Missouri, CVB. Ms. Divincen is responsible for advertising sales in bureau publications and on the Web site. She also manages the Marketing Partnership Program, which provides CVB services for businesses outside Springfield city limits. She comes to the bureau from a position as assistant director of the Greater Springfield Area Sports Commission, an organization managed by the CVB.
The map features a comprehensive street-level view of the City of Springfield, Greene County and a detailed downtown inset. The map, produced in cooperation with Community Link, is available at three Springfield Information Centers – Battlefield Road and U.S. 65, downtown in the Jordan Valley Car Park and at the Springfield-Branson National Airport.