Quarterly Report Part 2: Marketing Report for October-December 2010

Tracking for the 2010 leisure campaign and planning for the 2011 leisure campaign was a major focus of the marketing department during the second quarter of FY 2010-11.  The 2010 campaign directed visitors to www.VacationSpringfield.com to request a Passport to Family Fun. Nearly 23,000 people visited the website to request the coupon books.  In addition,

Mobile App Receives Award

The Springfield Convention & Visitors Bureau received a Silver 2010 W³ Award for its mobile application from the International Academy of the Visual Arts. The W³ Awards honor outstanding websites, web marketing, web video and mobile apps. The organization received more than 3,000 entries. The CVB’s mobile application is designed to guide visitors through the

Partner Development Manager Joins CVB Staff

Melissa Divincen is the new partner development manager for the Springfield, Missouri, CVB. Ms. Divincen is responsible for advertising sales in bureau publications and on the Web site. She also manages the Marketing Partnership Program, which provides CVB services for businesses outside Springfield city limits. She comes to the bureau from a position as assistant director of the Greater Springfield Area Sports Commission, an organization managed by the CVB.

New Map Available for Springfield Visitors

Springfield Map CoverA new Springfield Map is now available to assist visitors and new residents in more easily navigating the city.

The map features a comprehensive street-level view of the City of Springfield, Greene County and a detailed downtown inset. The map, produced in cooperation with Community Link, is available at three Springfield Information Centers – Battlefield Road and U.S. 65, downtown in the Jordan Valley Car Park and at the Springfield-Branson National Airport.