Category Archives: Marketing

Posts regarding the marketing operations of the CVB.

Marketing & Media Effectiveness Study Available

The Convention & Visitors Bureau recently completed a Marketing & Media Effectiveness Study by H2R Market Research that is available at The purpose of the study was to measure the impact the CVB’s marketing campaign had upon visitation and spending, and to calculate a marketing ROI. Some highlights from the study showed that the […]
Also posted in Statistics. Comments closed

TripAdvisor Rankings Added to CVB Website

A small TripAdvisor review widget will be added to all partner listings on The review widget shows the overall TripAdvisor ranking for the business with a link to the partner’s TripAdvisor profile page. A sample of the widget is shown here:  The Convention & Visitors Bureau has received several requests from partners and visitors […]
Also posted in Educational Opportunities. Comments closed

Travel Council Offers Five Packages in Second Chance Auction

The Missouri Travel Council Second Chance Auction will take place from 8 a.m. Dec. 5 through 5 p.m. Dec. 9, and some fantastic deals are offered. To bid, simply indicate the item you are bidding on along with the amount of your bid to If you’re outbid, you’ll receive an email alerting you to […]
Also posted in Industry News. Comments closed

Market to Visitors via CVB Programs

The Convention & Visitors Bureau offers a variety of ways for businesses to reach out to Springfield visitors, including website listings, displays at the airport and expo center and a printed visitor guide. The 2017 Visitors Guide, in fact, is at the printer and should be available in January for distribution. It’s not too early […]
Posted in Marketing. Comments closed

Advertising Sales for 2017 Visitors Guide End Oct. 25

If you’re planning to advertise in the 2017 Visitors Guide published annually by the Convention & Visitors Bureau, time is running out! The deadline to submit ads is Oct. 25. With a new design for the Visitors Guide in the works, ad sales have been brisk this year. The bureau also has advertising opportunities on […]
Posted in Marketing. 70 Comments

CVB Conducts Brand Perception Follow-up Research

Prior to launching a new branding campaign in 2014, H2R Market Research conducted a baseline Brand Perception Study for the Springfield area. The purpose of the follow-up research was to provide the CVB with insight into the changes in perception of the Springfield area, if any, and what direction further messaging should take.   Similar […]
Posted in Marketing. 45 Comments

Missouri Division of Tourism Releases Study on Halo Effect of Tourism Marketing

The Missouri Division of Tourism recently released a research study called Tourism Advertising Halo Effect conducted by Longwoods International. Tourism marketers have long understood the value of tourism advertising on the local economy in terms of economic impact and sales tax generation, job creation and improving quality of life for residents. This study takes a […]
Posted in Marketing. 57 Comments

Bless the Press!

Springfield has been blessed recently with some nice feature stories in media across the country. The city was included in a couple stories about Route 66 published by “The Washington Post” and picked up by several media outlets across the country. To view the “Washington Post” stories, click here and click here. Fantastic Caverns got […]
Also posted in Media. 52 Comments

Don’t Delay! Get Your Ad Today!

Sales for the 2017 Visitors Guide are going at a brisk pace and space soon won’t be available! Act now if you want to advertise in the publication that’s mailed to people asking for information about traveling to Springfield, and distributed at the CVB’s tourist information centers and other locations, including group events taking place […]
Posted in Marketing. 45 Comments

CVB’s Strategic Plan Outlines Goals for 2017-19

The CVB Board of Directors recently had its annual retreat and the outcome is an updated Strategic Plan. Highlights of the plan include the following goals: Enhance the awareness, appreciation and support of the CVB and the visitor economy in the region. Advocate for enhanced meeting facilities and sports venues. Increase investment in destination development […]
Posted in Marketing. 62 Comments

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