The Missouri Travel Council Second Chance Auction will take place from 8 a.m. Dec. 5 through 5 p.m. Dec. 9, and some fantastic deals are offered. To bid, simply indicate the item you are bidding on along with the amount of your bid to MissouriTravelCouncil@gmail.com. If you’re outbid, you’ll receive an email alerting you to […]
Read More...
Category Archives: Marketing
Travel Council Offers Five Packages in Second Chance Auction
Also posted in Industry News. Comments closed
Market to Visitors via CVB Programs
The Convention & Visitors Bureau offers a variety of ways for businesses to reach out to Springfield visitors, including website listings, displays at the airport and expo center and a printed visitor guide. The 2017 Visitors Guide, in fact, is at the printer and should be available in January for distribution. It’s not too early […]
Read More...
Read More...
Posted in Marketing. Comments closed
Advertising Sales for 2017 Visitors Guide End Oct. 25
If you’re planning to advertise in the 2017 Visitors Guide published annually by the Convention & Visitors Bureau, time is running out! The deadline to submit ads is Oct. 25. With a new design for the Visitors Guide in the works, ad sales have been brisk this year. The bureau also has advertising opportunities on […]
Read More...
Read More...
Posted in Marketing. 2548 Comments
CVB Conducts Brand Perception Follow-up Research
Prior to launching a new branding campaign in 2014, H2R Market Research conducted a baseline Brand Perception Study for the Springfield area. The purpose of the follow-up research was to provide the CVB with insight into the changes in perception of the Springfield area, if any, and what direction further messaging should take. Similar […]
Read More...
Read More...
Posted in Marketing. 2793 Comments
Missouri Division of Tourism Releases Study on Halo Effect of Tourism Marketing
The Missouri Division of Tourism recently released a research study called Tourism Advertising Halo Effect conducted by Longwoods International. Tourism marketers have long understood the value of tourism advertising on the local economy in terms of economic impact and sales tax generation, job creation and improving quality of life for residents. This study takes a […]
Read More...
Read More...
Posted in Marketing. 2644 Comments
Bless the Press!
Springfield has been blessed recently with some nice feature stories in media across the country. The city was included in a couple stories about Route 66 published by “The Washington Post” and picked up by several media outlets across the country. To view the “Washington Post” stories, click here and click here. Fantastic Caverns got […]
Read More...
Read More...
Also posted in Media. 1661 Comments
CVB’s Strategic Plan Outlines Goals for 2017-19
The CVB Board of Directors recently had its annual retreat and the outcome is an updated Strategic Plan. Highlights of the plan include the following goals: Enhance the awareness, appreciation and support of the CVB and the visitor economy in the region. Advocate for enhanced meeting facilities and sports venues. Increase investment in destination development […]
Read More...
Read More...
Posted in Marketing. 2229 Comments
CVB Marketing Plan Outlines Plans for Fiscal Year
The CVB’s Marketing Plan for 2016/17 is now available and here are the Action Plans for those who want to see what we have planned to market the city as a travel destination this fiscal year. Highlights include: Continuing to increase revenue to fund marketing programs through advertising sales in the CVB’s print publications, website, […]
Read More...
Read More...
Posted in Marketing. 3341 Comments
Search the Issues & Info Archives
