Category Archives: Marketing

Posts regarding the marketing operations of the CVB.

Bless the Press!

Springfield has been blessed recently with some nice feature stories in media across the country. The city was included in a couple stories about Route 66 published by “The Washington Post” and picked up by several media outlets across the country. To view the “Washington Post” stories, click here and click here. Fantastic Caverns got […]
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Also posted in Media. Comments closed

Don’t Delay! Get Your Ad Today!

Sales for the 2017 Visitors Guide are going at a brisk pace and space soon won’t be available! Act now if you want to advertise in the publication that’s mailed to people asking for information about traveling to Springfield, and distributed at the CVB’s tourist information centers and other locations, including group events taking place […]
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Posted in Marketing. Comments closed

CVB’s Strategic Plan Outlines Goals for 2017-19

The CVB Board of Directors recently had its annual retreat and the outcome is an updated Strategic Plan. Highlights of the plan include the following goals: Enhance the awareness, appreciation and support of the CVB and the visitor economy in the region. Advocate for enhanced meeting facilities and sports venues. Increase investment in destination development […]
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Posted in Marketing. Comments closed

CVB Marketing Plan Outlines Plans for Fiscal Year

The CVB’s Marketing Plan for 2016/17 is now available and here are the Action Plans for those who want to see what we have planned to market the city as a travel destination this fiscal year. Highlights include: Continuing to increase revenue to fund marketing programs through advertising sales in the CVB’s print publications, website, […]
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Ad Sales Underway for 2017 Visitors Guide

Advertising sales for the 2017 Visitors Guide are going at a brisk pace so if you want to be in the book, now is the time to act! The publication distributed at the CVB’s tourist information centers, group events and other locations as well as mailed to visitors requesting information is undergoing a redesign into […]
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Presentation on International Marketing Opportunities Set for Aug. 23 in Springfield

The Missouri Division of Tourism is again offering subsidized international marketing opportunities through the nation’s destination marketing organization, Brand USA, in conjunction with Miles Media. Since 2013, MDT has participated in Brand USA’s comprehensive cooperative marketing programs to drive international travel to Missouri. The Springfield CVB has joined MDT in some of these opportunities in […]
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One Jet Jaunts Campaign Underway

The CVB, in partnership with Springfield-Branson National Airport, conducted a “One Jet Jaunts” marketing campaign including hosting a trip of influential bloggers, public relations activities, social media posts and limited advertising highlighting the fact that Springfield has non-stop flights to 11 major destinations. Local bloggers, Emma Chapman and Elsie Larson authors of A Beautiful Mess, […]
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CVB Offers Toolkit for Meeting Planners and Convention/Event Venues

The CVB has developed an online toolkit to assist planners in hosting conventions and events in the city. The free toolkit is available on the CVB website and includes promotional videos, images, website banners and other downloadable files. In addition, the CVB offers assistance with writing and distributing press releases and emails. Along with being […]
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Advertising Sales Underway for 2017 Visitors Guide

Advertising sales for the 2017 Visitors Guide are underway. The guide will feature a larger format next year and will be 128 pages. The Convention & Visitors Bureau will no longer publish a separate coupon booklet and instead will include coupons in the Visitors Guide. The CVB also offers advertising opportunities at www.SpringfieldMO.org, Springfield-Branson National […]
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Also posted in Attractions. Comments closed

Planning Underway for One Jet Jaunts Campaign

During National Travel & Tourism Week, the Convention & Visitors Bureau announced it is developing a marketing campaign targeting the cities to which Springfield-Branson National Airport has non-stop flights. The campaign, in partnership with Springfield-Branson National Airport, will include public relations activities, social media posts and limited advertising. The CVB, working with its agency MMGY […]
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Posted in Marketing. Comments closed

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