Category Archives: Quarterly Reports

Quarterly Report Part 1: President’s Report for October-December 2010

Springfield’s hotel industry continued its slow recovery from the recession during the second quarter.  After eighteen consecutive months of decline that began in January 2009, room demand has now increased for six consecutive months.  Unfortunately, recent increases have not erased the deep decreases experienced in 2009 and the first half of 2010. According to local […]
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Posted in Quarterly Reports. Comments closed

Quarterly Report Part 2: Marketing Report for October-December 2010

Tracking for the 2010 leisure campaign and planning for the 2011 leisure campaign was a major focus of the marketing department during the second quarter of FY 2010-11.  The 2010 campaign directed visitors to www.VacationSpringfield.com to request a Passport to Family Fun. Nearly 23,000 people visited the website to request the coupon books.  In addition, […]
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Also posted in Marketing. Comments closed

Quarterly Report Part 3: Sales Department Report for October-December 2010

During the second quarter of FY 2010-11, the Group Sales Department made 104 personal sales calls to meeting and group travel planners.  In addition, telemarketing calls were made and e-mails and letters sent to 1,386 qualified meeting and group travel planners.  As a result of these calls, 20 qualified leads were generated. These qualified leads […]
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Also posted in Group Sales. Comments closed

Quarterly Report Part 1: President’s Report for July-September 2010

The Convention & Visitors Bureau prepares a thorough report each quarter for the Springfield City Council, the city manager and the CVB board of directors. Each quarter, we will also present that report to you in Issues & Info. If you have questions about any part of the report, please feel free to contact the […]
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Posted in Quarterly Reports. Comments closed

Quarterly Report Part 2: Marketing Department Report for July-September 2010

The CVB's Marketing Department conducts a variety of marketing programs throughout the year including advertising, operating the bureau's website and social media, public relations, graphic design, publications, etc. Details about the activities of the Marketing Department during the first quarter of FY 2010-11 are outlined here.
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Also posted in Marketing. Comments closed

Quarterly Report Part 3: Sales Department Report for July-September 2010

Along with working to attract conventions, amateur sports and other group events to Springfield, the Sales Department also provides a wide array of services to groups in the city. Here you will learn about the activities of the Sales Department during the first quarter of FY 2010-11.
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Also posted in Group Sales. Comments closed

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