Industry Update from CVB President/CEO Tracy Kimberlin

With hotel occupancy at 34 percent May 10-16, the city’s lodging industry continues recovering from the decline in travel that began when stay-home orders were issued around the country. The first 16 days of May, in fact, resulted in almost as much revenue for hotels as they earned in the entire month of April. While

Attractions Educate, Entertain Visitors

If you haven’t experienced Springfield’s attractions, National Travel & Tourism Week May 3-9 should give you a reason to think about doing that. You are truly missing out on some incredible experiences. Around every corner, there are fun things to do from swimming with sharks at Wonders of Wildlife National Museum & Aquarium to feeding

Tracy Kimberlin

Industry Update from CVB President/CEO Tracy Kimberlin

Hotel statistics continue to be well below normal as stay-at-home orders remain in place around the country. For April 19-25, hotel occupancy was down 65.9 percent, average daily rate was down 34.4 percent, demand was down 65.2 percent and revenue was down 77.1 percent compared to the same period last year. Recovery won’t be anytime

CVB Promotes Springfield as a Travel Destination with Public Relations Programs

The Springfield Convention & Visitors Bureau works year-round to generate positive media coverage for the city as a travel destination. The public relations team conducts press tours for media visiting the city, answers questions about Springfield and the surrounding area for media, pitches stories to a variety of media outlets, distributes news releases about the

CVB Presents State of the Travel & Tourism Industry

Springfield’s travel and tourism industry has experienced healthy growth the past few years, a trend that accelerated in early 2017 and reached unprecedented levels after Wonders of Wildlife National Museum & Aquarium opened in September. “Wonders of Wildlife is a game changer for Springfield,” Tracy Kimberlin, president/CEO of the Convention & Visitors Bureau, said during

CVB Changes Statistic-Gathering Tool

The Convention & Visitors Bureau tracks a variety of statistics about its activities and the lodging industry. Lodging statistics through February show the city is off to a great start with increases over last year in revenue, room sales and average daily rate. The bureau recently began using Smith Travel Research for lodging statistics and