Category Archives: Statistics

CVB Presents State of the Travel & Tourism Industry

Springfield’s travel and tourism industry has experienced healthy growth the past few years, a trend that accelerated in early 2017 and reached unprecedented levels after Wonders of Wildlife National Museum & Aquarium opened in September. “Wonders of Wildlife is a game changer for Springfield,” Tracy Kimberlin, president/CEO of the Convention & Visitors Bureau, said during […]
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Also posted in National Travel & Tourism Week. Comments closed

CVB Changes Statistic-Gathering Tool

The Convention & Visitors Bureau tracks a variety of statistics about its activities and the lodging industry. Lodging statistics through February show the city is off to a great start with increases over last year in revenue, room sales and average daily rate. The bureau recently began using Smith Travel Research for lodging statistics and […]
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Stats Show Slight Declines in Tourism this Year

Tourism numbers in Springfield are down this year compared to 2016, but that doesn’t necessarily mean it’s a bad start. February last year had 29 days, which means one less day this year to count the city’s hotel guests. Also, January and February 2016 were record-breaking months and this year would have to start off […]
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Springfield’s Travel Industry Broke Records in 2016

Springfield’s lodging industry broke records in 2016, the Convention & Visitors Bureau will announce during its annual meeting and awards banquet tonight. Visitors spent more than $106 million at the city’s hotels in 2016, a 5.8 percent increase over the previous record in 2015. The number of hotel rooms rented topped out at 1.3 million, […]
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SGF Reports Another Record-Breaking Year

A record number of passengers – more than 950,000 – flew in and out of the city using Springfield-Branson National Airport in 2016. That’s up 4.3% from 2015, the previous record year. The airport saw growth in 2016 in other important measurements including the number of scheduled flights were up 10%, available airline seats were […]
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Also posted in Industry News. Comments closed

Facts & Stats About Springfield Visitors January-November 2016

The CVB’s website has surpassed its record number of unique visitors in a year, inquiries are up and the number of people who have stopped by the bureau’s visitor information centers is up. All in all, the numbers are looking good for 2016 and the year will end on a high note. Check out the […]
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Marketing & Media Effectiveness Study Available

The Convention & Visitors Bureau recently completed a Marketing & Media Effectiveness Study by H2R Market Research that is available at SpringfieldMO.org/media. The purpose of the study was to measure the impact the CVB’s marketing campaign had upon visitation and spending, and to calculate a marketing ROI. Some highlights from the study showed that the […]
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Also posted in Marketing. Comments closed

Governor Announces Tourism Records Set in Missouri

Gov. Jay Nixon announced today that tourism records were set in Fiscal Year 2016. Citing figures from the FY16 annual impact report by Tourism Economics, a division of Oxford Economics, more than 41.7 million people visited the state, a 3.2 percent increase from the previous record of 40.4 million in Fiscal Year 2015. Nixon also […]
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Facts & Stats about the City’s Lodging Industry January-September 2016

As the end of 2016 approaches, the city’s hospitality industry appears to have reason to celebrate. Statistics reported by the city’s hotels show demand, average daily rate and revenues are up compared to 2015, which was a record year in Springfield. Check out the charts below to see the numbers. If you have questions, call […]
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Facts & Stats About Springfield’s Visitors

The numbers of people requesting information about Springfield, using the website maintained by the Convention & Visitors Bureau and flying in and out of Springfield-Branson National Airport remain above the numbers recorded in 2015. The CVB website, in fact, surpassed the 1 million mark for user sessions over the weekend. Last year, the site reached […]
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